ESTIMULO

The idea came to me when I was thinking about sales techniques. I was researching the great salespeople and marveling at how they went about attracting buyers. And I realized how complex and systematic the techniques implemented by sales teams are. Always oriented at the subconscious level. What they were doing was throwing hooks, so the metaphor came to me immediately. Consumers are fish in a vast ocean of masses. Fish that cannot distinguish between natural prey and fake or bait. Bait can be known with or without stimuli, and behind each stimulus there is a hook.

I wondered what was the scale of these stimuli in our environments. If it was simply a fisherman approaching the shore and after a while he could so happily take two or three fish. And then I was terrified that the exposure to commercial stimuli was so overwhelming that it could only be compared to a mass activity.

The way in which a tree diversifies into smaller and smaller but still forming parts of a whole was an excellent analogy to express that, from the same immense forest, mighty trees rose up one after another and subdivided almost infinitely to invade the middle (market) with hooks that spread out like a net. Why not imagine that the thin end of each branch twists and twists to become a fishhook?

Hooks of every kind and nature. For all kinds of fish. Wholesale or retail. Created in detail for luxury segments or for humble segments, it doesn't matter.

In this overpopulation of stimuli the fish were caught, in this case, it is consumers who end up biting. Consumers are therefore mouths biting bait and hooks, and at the same time they are bags with scales, inside the bag fish fit all kinds of goods.

In the substratum of the forest there are bites, as if the land of stimuli were an apple that everyone wants to bite. An apple of temptation. In these fecundity grounds, there are multiple pregnancies. In their wombs there are embryos of commercial stimuli that will gradually become adult stimuli, which phenomenologically will be very attractive and seductively dressed with a good label and a corresponding price.