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Home > Magazine > If people do not go to the museum, we go to them Artelista en Español

Hilda Trujillo, Directora del Museo Casa Azul y del Museo Anahuacalli

 "If people do not go to the museum, we go to them"

Mexican museums Diego Rivera Anahuacalli, Frida Kahlo and Dolores Olmedo organize Frida Kahlo Extramuros, a touring exhibition that features pictures of the artist and that can be seen throughout the Mexico State.  Hilda Trujillo, Director of the Museo Casa Azul, the Museum Anahuacalli and general coordinator of this exhibition, explains the raison d’etre of this project.

Frida Kahlo Extramuros is an exhibition that will travel to different malls in Mexico.  Which is the main purpose of this touring exhibition?

This exhibition aims to bring museums Anahuacalli Diego Rivera, Frida Kahlo and Dolores Olmedo to the public, to raise awareness and introduce the art world into society. If people do not go to the museum, we go to them.

Alejandro Garcia Aguinaco, director of the company Taller de Museografía TDM, said that this exhibition is an invitation to mall visitors to live a multi-sensory experience. What makes this exhibition different from the others?

We cannot present the original works due to security measures and because Diego Rivera stated in his testament that the paintings cannot leave the Frida Kahlo and Diego Rivera Anahuacalli museums–they cannot leave the museums even for restoration -, we are unable to lend works. So we used technology to display Frida’s reproductions and make them look visually striking , taking into account the visual and audible power that a mall has, which is overwhelming. We used lets in light boxes to place the work, which made the image visually different and attractive

Facsimiles, made by Gabriel Figueroa, were used in high quality photographs. We also installed a children’s playroom and an art book section about Diego and Frida’s museums. These initiatives were indeed very successful. The walls were built with recyclable materials to enhance their use and we thought of putting a carpet to create an intimate space in a visual space which is very competitive. We have had 300,000 visits.

Frida Kahlo’s fakes are quite common nowadays. Do you still receive requests to authenticate artworks? Do you think that a book with all the original work should be published?
I have never agreed to verify work to avoid facing the counterfeiters.
Institutions such as Conaculta and Bellas Artes (Mexico), which by law should be involved, avoid the subject and do not do the dirty work.  We (Phillips Olmedo, General Director of the Dolores Olmedo, Frida Kahlo and Diego Rivera museums and I)  have been preparing a publication for several  years and will invite institutions to participate

France
Retrato de Arlete Boucard, por Tamara de Lempicka, 1928

Tamara de Lempicka, the artist as femme fatale

Until September 8th, 2013

United Kingdom

Summer arrives to the Royal Academy

From June 10th to August 18th

Italy
Lara Almárcequi, Venice Biennale

Art (and Biennale) in Venice

Until Novemberl 24th

Holland
Autorretrato como artista,  por Van Gogh, 1887, Museo Van Gogh, Ámsterdam.

Van Gogh: radiograph of an innovator

Until January 12th, 2014

USA
Rain Room, by Random International, 2012

Instructions for controlling the rain

Until July 28th, 2013

Spain
Autorretrato, por Dennis Hopper, 1963, Los Angeles.The Dennis Hopper Art Trust

Through the lens of Dennis Hopper

Until September 29th 2013

Spain

Dalí: All his faces

From April 27th to September 2nd, 2013

México

Retrospective devoted to Rafael Coronel

from September 21 to January 13

Germany

Frank Stella. The Retrospective. Works 1958-2012

from September 8 to January 20

Spain

Zaha Hadid at Ivorypress

from September 4 to November 3

United Kingdom

Renaissance to Goya: Prints and drawings from Spain

from September 20 to January 6

Germany

Olympia: Myth - Cult - Games

through January 7

Sweden

Picasso, enemy of Duchamp

through March 3

Germany

Dark Romanticism. From Goya to Max Ernst

from September 26 to January 20

The Netherlands

'The Last Supper' (pink) by Andy Warhol

from October 6 to November 11

Australia

The Museo del Prado in Australia

until November 4

Spain

Antoni Tàpies. Head arms legs body

through November 4

Spain

William Blake. Visions in British Art

through October 21

Spain

The Mexican suitcase at the Fine Arts Circle in Madrid

from July 19 to September 30.

Spain

Luis Claramunt. The Vertical Journey

from July 13 to October 21

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Picasso viewed by Otero

until September 23

United Kingdom

Van Gogh to Kandinsky: Symbolist Landscape in Europe 1880-1910

from July 14 to October 14.

United Kingdom

Metamorphosis: Titian 2012

from July 11 to September 23

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