Apple’s design at the museum

The Museum für Kunst und Gewerbein in Hamburg, (Germany), is showing the exhibition Stylectrical – On Electro-Design That Makes History until January 15, 2012. The exhibition takes a look at the complex process of industrial product design in the context of cultural studies.

The focus is on the design of Jonathan Ive, Senior Vice President of Industrial Design at Apple, and responsible for creating all of the devices of the California based company. His products are of incomparable popularity on account of their extremely consistent and recognizable design. A quarter of the approximately 400 exhibits are products by Apple, which are shown for the first time in a comprehensive overview.

The exhibition traces a retrospective of works as well as of the company's internal development of design. Stylectrical is the first to show all products that were created since Ive is in charge of design at Apple. Among the exhibits are rarely seen devices such as the eMate300, a laptop from 1997 designed to be used in schools, the iMac Blue Dalmatian, and the company's first flat screen.

New products such as the iPhone 4, the MacBook Air, and the iPad 2 will also be shown.

Date: until January 15, 2012.
Place: Museum für Kunst und Gewerbe Steintorplatz.  D-20099 Hamburg. Germany.
Opening hours: from Tuesday to Sunday from 11am to 6pm. Thursdays from 11am to 9pm.